Recession Resistant Running has been around forever in the fitness segment, which is one of the most recession proof segments in franchising today. Running will never go away...and during downturns people focus more on themselves with personal services and fitness to make themselves feel better. STRIDE is delivering the widest, most accessible walking/running exercise offering in the country, in an unmatched platform, at a reasonable and moderate price point.
Issues and Ambushes
Issues and Ambushes
- This will only work in Urban Markets…
Answer: Running exists in EVERY market in the country and middle to middle upper class suburban markets all over the country are target rich and ripe for STRIDE. The concept targets upper middle markets the same as all other premium brands.
- Market is saturated or what about people that are already going to public gyms?
Answer: Mom and Pops and public gyms are not able to deliver anything close to the level of Class Versions, Class availability, Instruction, Experience, Equipment and Platform of a STRIDE. People are always looking for better services and a better experience as long as it’s reasonably priced. At STRIDE, a client will have a unique experience designed to meet their specific needs and aspirations, rather than being an afterthought at a public gym…a variety of classes for all types of people.
- AUVs - FPRs show Average Unit Volume Sales for the first 6 months of 2019 - $397,314!!
- Sustainability : Running is embedded in our American Culture has been in existence for decades
- Semi-Absentee: As an Executive Model , you can effectively hire someone to Manage the Studio
- Proven Business Model : Concept born in 2016/opened 2017; Very similar model to Club Pilates
- Demand: Growing Obesity, All-age, uni-sex broad market creates High demand for services
- 100% Ecommerce business: clients pay online for their membership with reoccurring EFT
- Hundreds of A-quality retail locations: a unique brand with no direct franchise competitor
- Fast ramp up: Low overhead model creates a fast path to profitability
In Business Since
Training & Support