GROOMBAR / EarthWise Pet Franchise
GROOMBAR is a modern pet grooming and wellness brand with three formats: mobile vans, salons, and GROOMBAR + Nutrition Centers under the EarthWise Pet name. You can start with a single van and scale up. 185 units since 2018.
Investment and key facts
- Industry: Pet Related
- Minimum investment: $78,000
- Maximum investment: $1,036,250
- Founded: 2018
About GROOMBAR / EarthWise Pet
GROOMBAR is a modern pet grooming and wellness brand designed to meet pet parents wherever and however they prefer to care for their pets. The brand offers three flexible formats: GROOMBAR Mobile, GROOMBAR Salons, and GROOMBAR + Nutrition Centers, which operate under the established EarthWise Pet name. Together, these concepts combine professional grooming, convenience, personalized service, and premium pet nutrition within a single franchise system. GROOMBAR Mobile brings professional grooming directly to the customer's home through fully equipped mobile grooming vans. The model is designed around convenience, one-on-one service, and scalability. Franchise owners can begin with a single van and expand by adding additional vans and groomers as demand grows, allowing the business to increase capacity without the need to immediately take on the overhead of a traditional storefront. The model also provides flexibility for franchisees to combine mobile grooming with a physical salon within the same franchise territory, creating multiple service channels and allowing customers to choose the experience that best fits their needs. GROOMBAR Salons provide a dedicated brick-and-mortar grooming experience focused on professional grooming services in a clean, modern, pet-friendly environment. Franchisees may operate a salon independently or use it alongside their mobile operation, creating a hub-and-spoke model that can serve a broader customer base and support continued growth within the territory. For owners seeking an expanded retail offering, GROOMBAR + Nutrition Centers, branded as EarthWise Pet, combine full-service grooming with premium pet food, treats, supplements, supplies, and personalized nutritional guidance. This format creates a comprehensive destination where customers can address both their pets' grooming and ongoing wellness needs.