Martinizing Cleaners Franchise
Martinizing is a well-known dry cleaning brand with several models to choose from, including lower-cost options. Under new ownership and growing. Home-based options, semi-passive and B2B. A classic brand with fresh energy.
Investment and key facts
- Industry: Retail
- Minimum investment: $40,900
- Maximum investment: $777,300
About Martinizing Cleaners
Martinizing is a scalable, profitable business that has been helping our franchisees give back to their community, create a lifestyle, increase their wealth, and build equity for over five generations. Martinizing is the most powerful brand in our industry. We are under new ownership and looking to grow aggressively, with franchisees who have the skillsets and experiences necessary to be successful. Profit Centers; Five distinct profit centers allow the franchisee to service customers in today's on-demand lifestyle many times referred to as Hub and Spoke. Retail/plant - The traditional dry cleaning model which includes a retail counter and dry cleaning/laundry processing plant. This is now an "Acquisition and Conversion to Martinizing." Satellite Locations - Convenience locations where the customer can drop off/pick up their clothing. Processing is not done at these locations, but instead sent to the plant. This is also can be a "Acquisition and Conversion" to the Martinizing brand. Delivery Only - Drivers go to the consumer's home for dry cleaning and laundry pick-up and delivery on regularly scheduled days. Commercial Routes - Similar to Residential Routes, but at the consumer's place of business. Lockers - Lockers are strategically placed throughout the market in residential and commercial locations. Customers can drop their laundry in a secure locker and create their digital code. When their laundry is done, they receive a text message indicating which locker they can find their clothes. Real Estate; Our Franchisees work with local Brokers and our Development team to identify sites in retail destination areas that are accessible to commuters. Our site criteria varies based on model. We identify markets that meet the criteria for high volume dry cleaning businesses. Candidate; Typical candidates are looking to be executive owners with a full-time focus. Initially they will likely spend more "hands-on" time in the business to learn the ropes. However as they begin to add the various profit centers above, they eventually grow into more of an "executive manage the manager" model. Leadership skills are important - they understand and can communicate their vision to their team and their customers. They are ambitious to build a highly productive and profitable business, and they embraces cutting edge technology. Excellent communications skills are a plus - willing to network in the community to build reputation and important alliances. Net worth and liquidity requirements vary depending on the model. The total investment for a Satellite location investment ranges from $113,065-$345,650 (Minimum of $100K cash). Plant location investment ranges from $535,930-$796,742 (Minimum of $150,000 cash).